Over the course of AMD's three decades in business, silicon and software have become the steel and plastic of the worldwide digital economy. Technology companies have become global pacesetters, making technical advances at a prodigious rate — always driving the industry to deliver more and more, faster and faster.
However, “technology for technology's sake” is not the way we do business at AMD. Our history is marked by a commitment to innovation that's truly useful for customers — putting the real needs of people ahead of technical one-upmanship. AMD founder Jerry Sanders has always maintained that “customers should come first, at every stage of a company's activities.” Our current CEO, Hector de Jesus Ruiz, continues to carry the torch, saying, “Customer-centric innovation is the pre-eminent value at AMD. It is our reason for being and our strategy for success.”
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